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How to Leverage Local SEO to Help your Tourism and Hospitality Business Succeed


How to Leverage Local SEO to Help your Tourism and Hospitality Business Succeed

Source: Pikwizard

Although tourism has always been popular, it has experienced a real expansion in the last 20 or so years. Nowadays, lots of people have the means to travel to faraway destinations and the world now seems significantly smaller than it did in the past.

As a result, the whole industry has become much more competitive.

Among other things, traveling companies are paying much more attention to their internet marketing. Lots of visitors are browsing the web before planning their vacation. This is why niches such as SEO have become crucial for business development.

If you’re a young tourism or hospitality business looking to leave a mark, you should definitely start with local search engine optimization.

Here are eight tips that will help you do simply that!

1. Install Google Search Console

In order to start your optimization, you need proper data. Devoted that Google is the most popular search engine, you should always try to target traffic coming through it. Start by installing the Google Search Console on your website. This will allow you to monitor the progress and it sets up the basis for everything else. It’s a very powerful tool and is completely free.

Google Search Console

Source: Pikwizard

2. Set up a Google Analytics account

Besides Google Search Console, Google Analytics is the second most important tool at your disposal. Install the free tool to your site and start monitoring all important user participation metrics.

Google Analytics

Source: Pikwizard

3. Create a good structure

It is also important that you don’t have any mistakes when it comes to your HTML code. There are lots of issues that might pass due to negligence so it’s crucial for your backend to be properly put in. You will also have to pay extra attention to the architecture of the site. According to the general rule, the subscribers should be able to access any page on a website in simply 2-3 clicks. This means that all the web pages should be easily accessible for both users and bots.

Create a good structure

Source: Design Wizard

4. Loading velocity is very important

Google always prioritizes sites that can provide a good user experience. That being said, page loading speed is something that should always be in the back of your head. Being able to quickly load pages is very important. In fact, most users will leave your site if a page cannot be opened in 2 seconds. Google has noticed this pattern and started boosting sites that are fast while downgrading those that are slow.

Loading speed is very important

Source: Pikwizard

5. Mobile-friendliness is the way to survive

Today, the majority of internet users access the web via mobile devices. This builds it very important for any website to be mobile-friendly. Regrettably, there are still lots of sites which are not optimized for these devices. Once you access such a website, you might encounter transgressed or ugly looking web pages. So, if “youre trying to” rank high in Google search engine, mobile-friendliness is something you must take care of.

Mobile-friendliness is the way to survive

Source: Pikwizard

6. The main focus is on content

No matter what you think, content is the reason why people come to your site and return to it. Today, the majority of websites still rely on written content. However, we’re see increased popularity of video and image content. If you want to leave a mark, you need to make sure your content is of the highest quality, that guests come back to it and are willing to share it across the web.

Sites such as Design Wizard and Pikwizard are great resources for hoteliers and marketers in the tourism industry who are looking to great engaging visual content for their marketing efforts.

The main focus is on content

Source: Pikwizard

7. Pay attention to connections

Even though the landscape of SEO has changed a lot in the last 10 years, links remain one of the main factors allowing you to achieve top rankings. People link to your domain all the time whether you realize this or not. Sometimes these connections can be malicious. On the other hand, site proprietors tend to build connects as a route of optimizing their domain without realizing that certain backlinks are more harmful than beneficial.

Pay attention to links

Source: Design Wizard

8. Connect to others

Nowadays, more than ever, the ability to connect with other business owners is of great importance. In the internet marketing world, contacts are everything. Sharing your post online allows you to get more traffic and in turn, help your SEO and other marketing endeavours. If “youre trying to” get to the top( and more importantly stay there ), you will have to create a culture where sharing and communicating with others is encouraged.

Connect to others

Source: Design Wizard

And there you have it!

With the help of our easy to follow tips-off, you can be sure that you will improve your business’ visibility and see tourists flocking to your establishment.

The tourism is truly back to its best and with international travelling becoming a more common instance, it is important to place yourself securely in the eyes of tourists looking to induce the most of their time in your local area. With the help of utilizing your local SEO, you’re sure to become a tourist favorite in no time!

Be flexible and identify new ways to attain guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.


Are Morch - Hotel Blogger and Social Media ConsultantFounders Media

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Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found on the way to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of remaining up-to-date with the industry’s latest trends and insights and is keen to pass these tips-off on to her readers.

About the author

Are Morch is the founder and proprietor of Are Morch- Hotel Blogger and Social Media Consultant. Get more from Are on Facebook | Twitter | Google Plus | LinkedIn | Pinterest | Instagram

The post How to Leverage Local SEO to Help your Tourism and Hospitality Business Succeed seemed first on Are Morch, Hotel Blogger and Social Media Consultant.

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