Although tourism has always been popular, it has experienced a real expansion in the last 20 or so years. Nowadays, lots of people have the means to travel to faraway destinations and the world now seems significantly smaller than it did in the past.
As a result, the whole industry has become much more competitive.
Among other things, traveling companies are paying much more attention to their internet marketing. Lots of visitors are browsing the web before planning their vacation. This is why niches such as SEO have become crucial for business development.
If you’re a young tourism or hospitality business looking to leave a mark, you should definitely start with local search engine optimization.
Here are eight tips that will help you do simply that!
1. Install Google Search Console
In order to start your optimization, you need proper data. Devoted that Google is the most popular search engine, you should always try to target traffic coming through it. Start by installing the Google Search Console on your website. This will allow you to monitor the progress and it sets up the basis for everything else. It’s a very powerful tool and is completely free.
2. Set up a Google Analytics account
Besides Google Search Console, Google Analytics is the second most important tool at your disposal. Install the free tool to your site and start monitoring all important user participation metrics.
3. Create a good structure
It is also important that you don’t have any mistakes when it comes to your HTML code. There are lots of issues that might pass due to negligence so it’s crucial for your backend to be properly put in. You will also have to pay extra attention to the architecture of the site. According to the general rule, the subscribers should be able to access any page on a website in simply 2-3 clicks. This means that all the web pages should be easily accessible for both users and bots.
Source: Design Wizard
4. Loading velocity is very important
Google always prioritizes sites that can provide a good user experience. That being said, page loading speed is something that should always be in the back of your head. Being able to quickly load pages is very important. In fact, most users will leave your site if a page cannot be opened in 2 seconds. Google has noticed this pattern and started boosting sites that are fast while downgrading those that are slow.
5. Mobile-friendliness is the way to survive
Today, the majority of internet users access the web via mobile devices. This builds it very important for any website to be mobile-friendly. Regrettably, there are still lots of sites which are not optimized for these devices. Once you access such a website, you might encounter transgressed or ugly looking web pages. So, if “youre trying to” rank high in Google search engine, mobile-friendliness is something you must take care of.
6. The main focus is on content
No matter what you think, content is the reason why people come to your site and return to it. Today, the majority of websites still rely on written content. However, we’re see increased popularity of video and image content. If you want to leave a mark, you need to make sure your content is of the highest quality, that guests come back to it and are willing to share it across the web.
7. Pay attention to connections
Even though the landscape of SEO has changed a lot in the last 10 years, links remain one of the main factors allowing you to achieve top rankings. People link to your domain all the time whether you realize this or not. Sometimes these connections can be malicious. On the other hand, site proprietors tend to build connects as a route of optimizing their domain without realizing that certain backlinks are more harmful than beneficial.
Source: Design Wizard
8. Connect to others
Nowadays, more than ever, the ability to connect with other business owners is of great importance. In the internet marketing world, contacts are everything. Sharing your post online allows you to get more traffic and in turn, help your SEO and other marketing endeavours. If “youre trying to” get to the top( and more importantly stay there ), you will have to create a culture where sharing and communicating with others is encouraged.
Source: Design Wizard
And there you have it!
With the help of our easy to follow tips-off, you can be sure that you will improve your business’ visibility and see tourists flocking to your establishment.
The tourism is truly back to its best and with international travelling becoming a more common instance, it is important to place yourself securely in the eyes of tourists looking to induce the most of their time in your local area. With the help of utilizing your local SEO, you’re sure to become a tourist favorite in no time!
Be flexible and identify new ways to attain guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
SOCIAL MEDIA MANAGEMENT FOR HOTELS
I am now proud to announce that we now officially have expanded our collaborations to include Social Media Management for Hotels.
With a combined 20+ years’ experience in the Hotel Social Media field, and working with Hotels across the globe, our skills, experience, and expertise ensure we deliver in achieving your Hotel’s marketing goals.
Learn more about what other Hoteliers say.
Discover HOW we can help your Hotel today !
Sit Down with Are!
Is your Hotel struggling with getting started use Social Media marketing to grow your business?
Are you looking for a route to move your Hotels Social Media marketing endeavors from good to great?
Do you want some insight into your strategy, content and how to optimize your efforts?
Do you want to learn how Social Media Marketing can help grow your Hotel with increased direct booking?
For a limited time, I offer FREE One-on-One private Social Media Marketing coaching sessions where we encompass your Hotels most pressing Social Media Marketing questions.
We will work on whatever you want to help your Hotel succeed with Social Media Marketing.
How can your Hotel take advantage of this limited exclusive offer?
It necessitates one simple step- join our Facebook Group for Hotels and Hoteliers and you will learn more.
Achieving this requires an investment in human capability to create adaptive and resilient employees capable of taking on challenges and seeking out different strategies to achieve goals.
To succeed Hotels must build a team’s force that is change ready and a culture where learning is valued and setbacks are viewed as opportunities to grow.
Is your Hotel ready to make a real impact in 2019? Ask me about my Social Media Management for Hotels.
Are you ready for a new journey and learn how you are able to put your Hotels Conversation Experience Marketing on Autopilot?
FREE Facebook Group for Hotels and Hoteliers to be part of a new journey => Join our FREE Hotel Social Media Community !
And it will help identify micro-moments and recognise ache points and values utilizing Hotel Experience Ambassadors that knows where to look for them.
I have loved with all of my heart and soul serving clients, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to set it all together then make sure to let us know.
Today’s Social Media Management tools offer advanced options that will help Hotels with these tasks. If you need a better quality squad the help your Hotel pulls this off, then get in contact with my partners at Founders Media.
With the right team behind your Social Media endeavours, it can become cost-effective and generate a new revenue stream for your Hotel.
Social Media Management for Hotels
Social Media Management for Hotels is NOW Open! Click Here if you are ready to take your Hotel to a new level!
To get your Hotel started here are a few FREE gifts and resources from me and my partners Founders Media.
1. FREE access to my Hotel Social Media Marketing Vault( Click Here to Unlock) 2. FREE 21 Day To Social Media Mastery for Hotels email course( Click Here to Unlock) 3. FREE access to # HotelPodcast- A Podcast about Social Media Mastery for Hotel( Click Here to Unlock) 4. FREE access to our Facebook Group- Hotel Social Media Community( Click Here to Unlock) 5. Sit Down with Are for a FREE One-on-One private Social Media Marketing coaching sessions.
Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found on the way to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of remaining up-to-date with the industry’s latest trends and insights and is keen to pass these tips-off on to her readers.
About the author
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