Marketing is a big, vague word that that can either stimulate your head spin or give you heart emoji eyes. Every business has a different relationship with marketing -and that’s wholly ok! Whether or not you enjoy working on and delegating marketing tasks, you should consider leveraging your local marketing channels. Local marketing makes a strong foundation so that your local prospects can easily find you. Also, local marketing is fun! It’s a way to connect with your neighboring communities and satisfy other local businesses and potential new customers.
Local Marketing- Online
Even though the internet is a vast, big place, local marketing still has its own little corner! A great place to start is creating a Google My Business profile( GMB) for your business. This profile is a free,( whoot !) and it allows you to provide all your business info — think name, address, phone number, hours, website, business description — as well as images. Your customers can also leave reviews, which is a great way to show prospects that you are well liked!
Reimagine your digital presence.- business.com
Geo-targeting, also known as local targeting, is an online tool that lets you target specific people based on their online location. If you want to find potential customers in a specific location,( ie – your local region) you can add this instrument to your social media scheme!
When using Facebook or Twitter, organic posts and paid ads can be targeted to your audience by 😛 TAGEND
IP Address Recorded Address
You can also get more granular by adding in more details, such as 😛 TAGEND
Country State/Province City ZIP Code
The best part about geo targeting is that it’s super easy to implement and you don’t have to be an expert to employ this tool.
Another online marketing tool great for local industries are directory listings. Sites like Yelp, YP, Yahoo Local, and Bing allow businesses to provide local-specific messages. Offering information that’s specific to a local search allows businesses to target the right audience.
At the bottom of the funnel, listings with rich local content like images, offers or biographies drive more than three times the traffic as those that merely contain the bare geodata.- adage.com Local Marketing- Community Events/ Outlets
One of the best ways to find your local audience is at community events that allow businesses to have a table. There are tons of options throughout the year in many communities, including 😛 TAGEND
Street Fairs Health/Wellness/Fitness events Shop Local days Charity Events
You can also donate some items or services to contribute to an event as a route to give the attendees a free look into your business!
A really nice way to combine your online and offline endeavours is through local influencers and publications. These outlets are geared specifically to certain local communities. Many publications have online and offline content available, and influencers regularly partner with businesses to promote goods and services they trust and enjoy.
Local Marketing- Bring a Friend
It’s always better, together! Devote your clients a reason to bringing a friend next time they come in to visit. You can offer discounts such as buy-1-get- 1 offers. Many businesses incentivize their customers to bring more people by offering them discounts on products or services they are already spending money on. Plus, bringing a friend is fun! People love sharing their favorite spots and being able to get offers and discounts from doing so.
Republished by permission. Original here.
This article, “How to Turn Your Local Marketing from Blah into Fantastic” was first published on Small Business Trends
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