LATEST ARTICLES

You hear a lot of how important visual content is, but what is it precisely? It’s basically anything that gives its message and datum via scenes, videos and other illustrations. People have been using visuals as a way of...
They say that habits determine 95% of a person's behavior. Some of these are good habits. And some of them are bad. After studying the matter for more than 30 years, I have realized that most successful...
Question-based queries help guide your content strategy and dominate Google's featured snippet top spot, so it's important to have a full understanding of what your customers and prospective clients are asking. Ann Smarty takes us through some of the...
As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links- those pointing from reputable websites to yours- are the cornerstone of search engine optimization(...
One of the great things about inbound marketing is that your content maintains paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leadings we...
Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way ... as your traffic...
Lazare/ Pixabay “Emotional marketing refers to marketing and advertising endeavours that chiefly use emotion to induce your audience notice, recollect, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, indignation, or fear, to elicit...
Is your marketing all about you? About how beautiful your rooms are, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the...
If you’ve spent ANY time in online marketing circles, you’ve heard of a marketing “funnel.” But most online marketing funnels aren’t like the funnel you might use to pour water into a jug or glitter into a little jar. For...
When it comes to getting your brand and content in front of the right people, you’ve got a bunch of different options. You can pay to promote it via digital ads. You can share it on social media. You...