LATEST ARTICLES

How to Step Up Your Social Media Visual Content

You hear a lot of how important visual content is, but what is it precisely? It’s basically anything that gives its message and datum via scenes, videos and other illustrations. People have been using visuals as a way of communicating since the sunrise of period. From cave paints to today’s digital images, visuals merely prove to be important to...

3 Good Habits That Will Change Your Life [Expert Interviews]

They say that habits determine 95% of a person's behavior. Some of these are good habits. And some of them are bad. After studying the matter for more than 30 years, I have realized that most successful people share a common mindfulness. They are mindful of their habits and have established daily routines that influence their behavior,...

How to Boost Your Local Business Visibility with Question Research and Optimization

Question-based queries help guide your content strategy and dominate Google's featured snippet top spot, so it's important to have a full understanding of what your customers and prospective clients are asking. Ann Smarty takes us through some of the best question research tools available, and the steps required to help you increase your local search visibility. With new technology,...

What You Need to Know about Links, Citations, and Mentions

As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links- those pointing from reputable websites to yours- are the cornerstone of search engine optimization( SEO ). And, being referred to positively by peers or the representatives of the press is always helpful when it...

How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content maintains paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leadings we generate each month actually converted on offers we didn't create or actively promote that month. Furthermore, up to 70% of...

How to Find the Right Keywords to Rank #1 on Google For

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way ... as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your...

Marketing to Consumers’ Emotions [Infographic]

Lazare/ Pixabay “Emotional marketing refers to marketing and advertising endeavours that chiefly use emotion to induce your audience notice, recollect, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, indignation, or fear, to elicit a consumer response.” Consumers are increasingly making their buy decisions based on their feelings rather than logic. Consumers today are...

Webinar Tomorrow: Why Hotel Marketing Needs to Change

Is your marketing all about you? About how beautiful your rooms are, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same thing from every hotel. In addition, a 2012 comScore study found that average ad effectiveness increases with age, meaning,...

The Basics of a Content Marketing Funnel

If you’ve spent ANY time in online marketing circles, you’ve heard of a marketing “funnel.” But most online marketing funnels aren’t like the funnel you might use to pour water into a jug or glitter into a little jar. For a funnel to work in real life, it has to be solid — but online marketing funnels are full of...

Blog SEO: Easy Ways to Optimize Your Content for Google Search

When it comes to getting your brand and content in front of the right people, you’ve got a bunch of different options. You can pay to promote it via digital ads. You can share it on social media. You can build an email list and send regular newsletters. And you should be doing all of the above! But...