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Succeeding as a roofing contractor
entails more than just acquiring a building and employing people to work for
you. Without a good marketing tool, you would soon declare bankruptcy and the
business will fold up. There is a list of things you should do to succeed in
the business. Following these marketing tips closely means that you are on your
way to carving out a niche for yourself as a roofing contractor.
In this technological age, newspaper
advertisements will only get you a handful of clients and that is not enough to
keep the business afloat in the long term considering the bills you have to
pay, including workers’ remunerations, rent payment, and other bills.
Below are some tips about marketing for roofing companies to help you jumpstart the growing queue as a roofing contractor:
Source For Customers Online
As earlier pointed out,
advertisements in the print media will only get you a handful of clients but
innovation has made it possible for you to triple that number. Online presence
is very vital in increasing your visibility as well as patronage.
Ensure you create a functional and a
user-friendly website for your business and ensure that potential clients can
access you on the available social media platforms. This ensures that you’re present in
localities that you wouldn’t physically be present.
Another contractor marketing tip is
getting reviews from clients you have already done business with. Most
contractors undermine the importance of reviews from clients but it is vital
you get your clients to fill out reviews on your online profiles, for example,
on Google My Business.
These reviews make it simpler for
potential clients to assess how well you have done especially when the previous
reviews you have gotten is positive.
Give Out Incentives
Clients and customers like being
given incentives and bonuses regardless of how wealthy they may be. In this
case, the incentives you can provide for your customers can range from offering
free roof estimate, to general inspections of the roof. This will create a
friendly mindset within clients and they can promote your business through word
Direct mails are outlets through
which you can get new clients and broaden your reach. It is one of the best
contractor marketing tipsin use today.
Ensure that these emails get to the clients so that they can be able to
discover the locations whose roofing needs you cater to.
Once your customer base begins to
grow, you need to invest in continuous marketing or re-marketing. Ensure you
display adverts concerning your business on your website. Also, it is advisable
that the website should contain enough information about your business for
clients who have no previous knowledge about your business.
sure the information is able to capture the attention of potential clients as
soon as they click on your website as most people tend to skim through pages
without taking the time to read through.
You can also combine digital
marketing with a local advertisement. This means you are targeting first the
clients and potential clients in your domicile.
To grow the visibility and reach of
your business, ensure you join and team up with your local chamber of commerce
and attend meetings of local business proprietors in other to create awareness
about what you do.
This is another effective contractor
marketing tip. Get the clients who you have worked for and who were satisfied
with your job to get you referrals. Let them help you put in recommendations to
help increase your probability of getting other contracts. Do not be afraid of
seeking out past clients to get these recommendations.